How Bhagyashree Bhanshali is helping D2C brands achieve plastic neutrality
Author: Tenzin Norzom
Sustainable purchasing has become the order of the day in India’s thriving direct-to-customer (D2C) market. Delhi-based entrepreneur Bhagyashree Bhansali Jainis helping brands become plastic neutral through her startup The Disposable Company . Founded in February 2020, it helps companies offset plastic they have created and used by recovering or removing an equivalent amount from the environment and recycling it. The startup claims to be recycling 750 tonnes of plastic per year. “My primary focus was the problem of plastic waste and that’s when I had my first brush with the field and stad working with a plastic recycler to gauge more understanding on how the economics of plastic recycling and after use of plastic works,” she tells her story.