Healthy Farm-to-Snack Brand Lecka Is First Mover With Sustainable Packaging In Singapore
Source: https://www.yahoo.com/now/healthy-farm-snack-brand-lecka-220100337.html
In collaboration with its distributor Smart Snacks, Lecka has partnered with various forward looking corporations, e.g. Google, DBS Bank and WeWork, to serve its healthy snacks for improving overall employee well-being. Besides Lecka's mission to work with farmers directly to bring out typical Southeast Asian flavors, it also uses bio-based & biodegradable packaging material - a first in the region. The material is certified home compostable and breaks down fully within 12-18 months in a compost environment without leaving any toxic residuals behind. A recent survey by YouGov in May 2022 has shown that 58% of Singaporeans are considered 'sustainable shoppers', meaning they prefer brands that are sustainable. At the same time, another survey by Accenture highlights that 50% of consumers mention that there is not enough variety of sustainable products in the market. This is a gap Lecka is hoping to fill, starting with the natural energy bar products.