Greenwashing products: Clothing
Author: Jane Marsh
Clothing companies often greenwash their products by marketing with factual statements irrelevant to their environmental impact. Clothing brands have been greenwashing fashion for decades with this strategy. A company might sell its clothes as “made from natural materials”, but most of the fashion industry can make the same claim. Consumers should not be celebrating these companies for making their clothes from cotton, linen, and wool; these materials should be the standard for the industry. Sometimes a clothing company will attempt to promote a sustainable material but fail to disclose the ingredients and production processes that created it. One well-known example comes from Cargill, the world's largest corn producer. Cargill’s officials claimed they created a new fleece material from corn sugar, but they used their own genetically modified corn to make it. Their supposed green product was nothing more than a shady cash grab.