Greening Finances to Better Align with Values
Source: https://brightly.eco/more-consumers-are-shopping-with-their-values/
Purchasing with purpose doesn’t just involve the companies and brands you support. It also involves taking a closer look at the financial institutions you’re making those purchases through. Greening your financial assets can greatly reduce your carbon footprint, as most banks choose to invest their money in fossil-fuel-powered industries. That’s why companies like Aspiration, a digital banking alternative, are taking off. Aspiration’s many initiatives-including fossil-fuel-free deposits and investing, planting a tree with every purchase, and automatic offsets built into your debit or credit card-have allowed its seven million members to spend and save in a way that aligns with their values. “Money has a powerful impact, and whether you know it or not, the decisions you make every day on how to spend and save your dollars can either help fuel or help fight the climate crisis,” says Andrei Cherny, CEO of Aspiration.