Goodyear develops 70% sustainable-material tire with industry-leading innovations
Author: Brussels
The Goodyear Tire & Rubber Company announced on January 5, 2023 the release of a demonstration tire with 70% sustainable-material content, including industry-leading innovations. The 70% sustainable-material tire includes 13 featured ingredients across nine different tire components, including those described below. Company performance indicators have shown the component properties to deliver strong overall tire performance. Carbon black is included in tires for compound reinforcement and to help increase their life and has traditionally been made by burning various types of petroleum products. Goodyear’s new tire features three different carbon blacks that are produced from methane, carbon dioxide, and plant-based oil. Initial life cycle assessments demonstrate either reduced carbon emissions compared with current methods of carbon black production or the use of bio-based or waste feedstock sources. “We set an ambitious goal in 2020 to create a tire made 100% from sustainable materials in 10 years, and our scientists and engineers have made great progress toward that goal,” said Chris Helsel, senior vice president, global operations and chief technology officer. “This is an exciting achievement that demonstrates our commitment to increasing the use of sustainable materials in our tires.”