Good Man Brand Launches Sustainable Swimwear
Good Man Brand continues its product expansion with the launch of swimwear just in time for spring under the The House of LR & C, which was co-founded by Russell Wilson, Ciara, and Christine Day. After a successful partnership with Nordstrom, the men’s brand enters the ever-growing swimwear category, which is forecasted to reach $29.1 billion in the United States by 2025. The new swimwear builds upon the Good Man Brand design ethos with an evolved color palette of powerful pinks, muted greys, and olive neutrals, juxtaposed with Japanese-inspired prints in watercolor florals and a digitally created hibiscus black graphic. Adventurous and confident, playful yet considered, the Good Man Brand swim collection is for the modern man and is made from sustainable, recycled, water-repellent, stretch fabric that performs well in the water.