Global brands commit to forest-friendly supply chains
Author: Danielle Wightman-Stone
Fashion companies including H&M, Inditex, Stella McCartney, and Kering, have announced a collective commitment to purchase over half a million tonnes of low-carbon, low-footprint alternative fibres for fashion textiles and paper packaging. Spearheaded by environmental non-profit Canopy at COP27, each signatory company has committed to purchasing 550,000 tonnes of sustainable alternatives to materials sourced from ancient and endangered forests. It is a move that will support the protection of the world’s vital forests and ecosystems and lower forest degradation pressures from the fashion and packaging supply chains. Each of the companies will transition to forest-friendly supply chains, utilising sustainable, lower-carbon alternatives, known as Next Generation Solutions, to accelerate to nature-positive business models, added Canopy.Nicole Rycroft, founder and executive director at Canopy, said in a statement: “We are thrilled to advance this commitment with forward-looking partners who are willing to challenge the status quo and in doing so provide a breakthrough for these game-changing technologies. “This commitment will allow us to take a historic leap closer to the 64 billion US dollars of investments in sustainable alternatives needed to ensure forest conservation for our planet’s climate and biodiversity stability.”