Fur and sustainability in the era of fast fashion
Source: https://www.uscannenbergmedia.com/2022/04/25/fur-and-sustainability-in-the-era-of-fast-fashion/
Author: Kelsey Goldbach
According to the 2022 Fast Fashion Global Market Report by Research and Markets, the fast fashion market is projected to grow from $91.23 billion in 2021 to $99.23 billion over the course of 2022. Fast fashion is a phrase that refers to a brand strategy focusing on the rapid production and marketing of clothing. The clothing is typically made using inexpensive human labor and processed with cheap. harmful, synthetic materials derived from coal and petroleum. While the fast fashion strategy has stad to receive criticism out of ethical concern, one of the new aspects of global fashion has not: the booming faux fur industry. Faux fur has been celebrated due to its affordability and the ethical concerns about animal cruelty that come with real fur. Animal rights groups like PETA used strategies such as the star-studded “I’d Rather Go Naked Than Wear Fur” campaign to push society from wearing and buying real animal skin products.