From Prada to Moncler, Brands Are Adopting Sustainability Logos
Source: https://www.thefashionlaw.com/from-prada-to-moncler-brands-are-adopting-sustainability-logos/
Prada adopted a mark that consist of the word Re-Prada along with a stylized take on its triangle logo for use in connection with its push to use recycled nylon - or Econyl, a proprietary material made from upcycling industrial nylon waste like fishing nets and carpets. Meanwhile, as of November and in connection with a collaboration with Palm Angels, certain Moncler products bear a recycling-centric logo to indicate that the puffers, shirts, and gilets were made “using fabrics crafted from low impact materials such as Econyl - a regenerated nylon derived from ocean and land-based waste – organic cotton and recycled polyester, and buttons and zips are made with recycled metal and brass.”