Fewer People Are Purchasing Sustainable Products in Favor of Cheaper Alternatives
Author: Shosy Ciment
Adidas in Apri, 2022 revealed its Ultraboost DNA Made to Be Remade sneaker, which is constructed with recyclable thermoplastic polyurethane (TPU) and sells for $210. In February,2022 Cole Haan unveiled the Generation Zerøgrand II, an eco-friendly lifestyle sneaker with an outsole made with patent-pending Flower Foam (a lightweight material that consists of at least 25% dandelion rubber) which sells for $130. Alternatively, fast-fashion players like Forever 21 and Shein offer cheaper products, though are typically considered to be less focused on sustainability. Even so, Shein says it has systems in place that help it avoiding over-production and reduce fashion waste and oversees programs that prioritize recycled materials for packaging content.