F&B players ramp up renewable power to sustainably fuel food operations
Eco-conscious consumers demand high-value products that benefit their daily lives, but their purchasing decisions must align with environmental ethics as they increasingly opt for food with a better carbon footprint. Investing in renewable energy is one key example of how companies are accelerating sustainability within their operations. FoodIngredientsFirst examines how companies optimize practices and contribute to the global transition of saving energy as the cost of living continues squeezing F&B sectors. From big brands to small-scale start-ups, businesses are ensuring consumers know how much they do to reduce their negative environmental impact. This is often through positive storytelling, promotion, and the growing range of label claims signifying how in line with the planet food can be. Consumers also look out for greenwashing amid a surge in on-pack environmental claims. At the same time, brands can defend sustainability messaging with validated science and by starting initiatives and projects geared toward renewable energy. One recent example is illustrated by Mondelēz International’s significant investment in renewable energy produced by photovoltaic power plants in Poland, a substantial contribution to the company’s long-term goal of achieving net zero greenhouse gas emissions by 2050.