Fair Harbor: Family Friendly Brand
Source: https://www.entrepreneur.com/article/423431
Author: Cheryl Snapp Conner
While the dynamics may be smooth or rocky (or a little of both), the alchemy of sibling partnerships can sometimes be magic. As a case in point, sustainable lifestyle brand Fair Harbor, a sibling owned business that was stad by Caroline and Jake Danehy in 2014 when Caroline was a senior in high school and Jake was a junior studying geography at Colgate University. The idea for Fair Harbor was somewhat simple – using recycled plastic bottles to create an ultra-soft fabric for clothing with a fun family friendly brand that would evoke the feelings of summers spent on the Fair Harbor beach in Fire Island, New York. The pair were inspired when they saw the effects of plastic waste on the shores of their beloved beach town, so they turned that frustration into motivation. They decided to find a way to not only prevent plastic bottles from polluting the water but to honor their special community in Fair Harbor and preserve those places for future generations.