Empowering sustainable consumption: A model for accelerating social change
Author: Zara Ingilizian
The aspiration-action gap in sustainable consumption persists because consumers generally lack accessible and affordable climate-friendly options, while many companies are waiting for a clear demand signal. Organizations have a vested interest in breaking this climate responsibility stalemate, as a shift towards environmentally-friendly lifestyles would support their decarbonization goals and unlock opportunities for new value creation. An evidence-based model for accelerating social change shows how different ecosystem actors can build durable momentum for systems transformation to accelerate sustainable consumption at scale.