Deego Nepal: Turning waste to treasure
Source: https://theannapurnaexpress.com/news/deego-nepal-turning-waste-to-treasure-4407
Author: Priyanjali Karn
Deego Nepal was born of the idea of putting everyday non-recycled waste materials to a sustainable use. The company makes and sells affordable eco-friendly daily lifestyle products out of discarded waste products. The company stad in early 2020 with the intent of creating an environment-friendly and socially-impactful brand. As Deego stad selling its products, its co-founders got a better understanding of customer needs and investment venues. Deego also stad collaborating with women from the indigenous Tharu community in Bardiya district. With locally available resources, these women have incorporated their indigenous craftsmanship and modern designs to create various products like bread- and fruit-baskets. For instance, their dishwashing sponge and body scrub made from the loofah plant were an instant hit. By providing sustainable eco-friendly lifestyle products, Deego is teaching people the importance of being environmentally conscious. “Our aim is to promote a green lifestyle not through big lifestyle changes but through small steps,” says Malla.