D2C sustainable brands in India
Author: Rishubh Satiya
From 100% natural ingredients to low/no plastic in packaging, recyclable or reusable packets, usage of renewable energy or electric vehicles for last-mile deliveries, Indian D2C brands are making every effort to be on the ‘green’ side of things. The impact of sustainable D2C brands is most visible in segments such as health and wellness, nutraceuticals, FMCG, fashion and transportation etc. The pandemic has pushed a switch to online D2C brands and the latter are encashing this opportunity by offering better products, sustainable and consumer-centric services, and great customer support. Indians are witnessing reduction of plastic usage in packaging and shipping by such brands, and that augurs well for the environment