Crocs India and TSL organized a beach clean-up drive for environmental and marine conservation
Author: ANI PR
Crocs India, in collaboration with The Social Lab, launched a month-long beach clean-up event on 15th January at Versova Beach, Mumbai. This initiative was launched with the objective of keeping the beach clean and protecting the marine wildlife. Marine pollution is reaching alarming levels & most of it is being linked to humans disposing plastic waste in and around the oceans. The plastic waste is adversely affecting the sea and marine life spurring an imbalance in the ecosystem. Given the backdrop, CROCS and TSL came together to carry out extensive cleaning drives for a period of four weeks on the Versova Beach inviting volunteers from all over Mumbai. Sahil Arora, Chief Executive Officer, The Social Lab (TSL) said “On behalf of our participants and volunteers, we would like to say how pleased we are to be associated with the environmental beautification of this beach. Such projects play a significant role in stimulating the attention of our local people and getting them interested conserving our marine and environment. We look forward to collaborating with CROCS on projects such as these in the future The drive will be carried out for a month where several trees will be planted around the beach and waste separator dustbins will be installed to reduce the waste disposal into the ocean. TSL aims to be at the front-line of such cleanup programmes to educate the youth of the country and transform them into change agents for a healthier future. Adesh Gupta, Director (Advisory Board), The Social Lab (TSL) said “We are glad to partner with Crocs for the beach cleanup event in Mumbai. These activities are the need of the hour and we feel privileged to be at the forefront. It is important to educate the youth of the country and spread awareness among them on the ill effects of open waste disposal and these activities help us reach one step closer to our goal of zero marine pollution in the coming years”