Consumer demand for sustainable products unmet
Source: https://sbr.com.sg/retail/news/consumer-demand-sustainable-products-unmet-report
Approximately 80% of Singaporeans claim that they care about the environment, the study found. Awareness was a major bottleneck cited by consumers who want to make more environmentally conscious purchases, with 75% of respondents worrying about the lack of avenues and options to behave more sustainably. "There is an opportunity for different stakeholders - businesses, independent organisations and the Government - to collaborate and adopt common benchmarks and standards for sustainability claims to empower consumers to make clear and informed choices. We found that businesses are increasingly recognising their role in the climate equation and are taking steps to reduce their environmental footprint, which includes tapping on ecosystem partners to co-develop commercially viable supply solutions," Accenture managing director for growth markets Sonia Gupta said in a statement.