CocaCola pushing for Absolute Reductions and Refillables
Coca-Cola, has long operated refillable bottle operations in many markets. Refillables have demonstrated their ability to substantially cut plastic waste with a 90 percent collection rate and bottles that can be reused from 20 to 40 times. In comparison, less than 30 percent of U.S. single-use PET beverage s are recycled. Refillables already account for 50 percent or more of Coca-Cola sales in more than 20 global markets and 25 percent or more in another 40 markets, yet Coca-Cola had not committed to strategically increase refillables targets and timelines – until now.