Coca-Cola faced backlash from Break Free From Plastic
Source: https://mg.co.za/environment/2022-09-05-sprites-green-bottles-head-for-a-fall-but-is-this-greenwashing/
Author: Lesego Chepape
In 2021, Coca-Cola faced backlash from Break Free From Plastic, a movement whose main aim is to move to a plastic free world by demanding massive reductions in single-use plastics and to push for lasting solutions to the plastic pollution crisis. The backlash came when Break Free From Plastic announced that Coca-Cola was the biggest polluter of plastics after 20 000 bottles with Coca-Cola brands and logos were found on beaches in 45 countries. Greenpeace Africa’s senior political adviser, Fredrick Njehu, said the distribution and production of plastic cannot be rectified through a recycling process. Njehu said: “Coca Cola’s latest campaign is nothing short of greenwashing. Corporate capture in the production and distribution of plastic bottles cannot be corrected through collection and recycling processes. These have proven to be unsustainable, backward and in total disregard of efforts to curb plastic pollution in our environment.