Clean and Green Products for Texans and Texas
Author: TM Studio
The largest act of love is listening - which makes the new line, Field & Future by H-E-B, an excellent example of H-E-B’s commitment to bringing the best products to Texans, With Love. When Texans ask, H-E-B listens. H-E-B customers began voicing their desire to have more options for products that were better for the environment and didn’t utilize harsh chemicals. Caroline Reeve, H-E-B Director of Own Brand, Drug, Beauty, & General Merchandise, heeded the call and set out to introduce a line of household, personal care, and baby items with more eco-friendly ingredients. “The inspiration stad where all great inspiration comes from,” Reeve says, “from our partners and our customers.” This embodies H-E-B’s longstanding dedication to delivering Texans products designed with their specific needs in mind. There are numerous reasons why people seek out more natural, plant-based products without hard-to-pronounce chemicals in the ingredients, but Reeve and her team were struck by the personal stories they heard from H-E-B customers looking for products that would help improve the lives of their families.