China and India’s Gen Z Is More Sustainable Than UK and US Young Consumers
Source: https://www.greenqueen.com.hk/gen-z-sustainable-shoppers-china-india/
Author: Amy Buxton
Credit Suisse Research Institute released a report this week identifying Gen Z and Millennials in China, India, and other emerging countries as more likely to align with sustainable consumption than those in developed regions. An increased likelihood of buying conscious products, coupled with corporate distrust has led to the claim. Ten thousand age-appropriate consumers were surveyed across 10 countries. Findings represent opportunities for companies across a diverse range of sectors to capitalise on growing buyer awareness. More than 15 percent of respondents from China and India claimed that all their purchases are already sustainable. Elsewhere, 80 percent of survey participants shared their intention to lean towards earth-friendly purchases.