Capitalizing on ‘green’ tech
Author: Amanda Mountain
According to the World Economic Forum only 9 percent of companies are actively using software that supports data collection, analysis and reporting on Environmental, Social and Governance (ESG) activities. Additionally, SAP Insights research center survey found that only 21 percent of business executives were completely satisfied with the quality and availability of data collected for sustainability. Data and analytics allow ecommerce companies to source valuable information to help maximize their operational efficiency, better understand consumer behaviors to design sustainable products that get used and reused, rethink packaging and delivery methods to reduce waste and emissions, and more.