CAKE, the electric motorcycle pioneer, expands into London.
A UK sales team is already in place, with growth plans including an expanded local team to serve British B2B and B2C customers. Curious Londoners can begin by visiting the CAKE Pop-Up Store in the heart of Shoreditch, with a permanent CAKE:site expected to open later this year. The CAKE Pop-Up will showcase their unique range of uncompromising, high-performance and versatile electric motorcycles developed by acknowledged entrepreneur in strategy, design and branding, Stefan Ytterborn. The United Kingdom is set to ban the sale of new internal combustion engine vehicles by 2030. With a current fleet of cars totalling more than 2.5 million cars registered in London alone, a paradigm shift is expected. CAKE is already offering electric mopeds and motorcycles that serve customers ranging from last-mile delivery companies to commuters. “London is an important part of our multi-city strategy, where we treat key cities as proper markets of their own. There is definitely an appetite for sustainable transportation alternatives in this vast city, and sustainability is our reason to exist and simply inseparable from our business.
Perfect for city living, no clutch, no gears, minimal servicing needs, easy usage and a range of modular personalisations to suit each customer’s individual need, CAKE bikes are also eligible for bus lane access meaning a faster, cleaner and traffic free London commute.