British retailer Primark shows progress on sustainability
Author: Cameron Saunders
The rate of Primark’s clothing containing recycled or sustainably sourced material is up from 25% to 45%; 252,800 farmers have been trained in the Primark Sustainable Cotton Programme (PSCP), meaning that it is on track to train 275,000 by the end of next year (making this the biggest programme of its kind from any fashion retailer); 40% of all cotton sold contains recycled, organic or PSCP cotton; 3,000 farmers out of the PSCP programme were taught regenerative farming techniques in India, Pakistan and Bangladesh; and in 65% of Primark’s stores, one can find Textile Takeback boxes. one of the British high street’s most enduringly popular clothing brands – committed itself to a sustainability strategy that would offset the negative reputational and environmental impact that so bedevils avatars of fast fashion. Its inaugural Sustainability and Ethics Progress Report from the past year’s worth of effort – is in, and it seems the brand is on track to transition all of its clothes to the Primark Cares brand (which includes a sustainability transition of 100% of its clothes) by 2030.