Brands need next-level transparency and accountability
For brands incorporating ocean plastic into their sustainability strategy, navigating this relatively new world can be tricky. From procurement to manufacturing, the focus is traditionally on cost, availability and quality; but ocean plastic adds a new wrinkle. Not only do organizations need adequate amounts of appropriate material delivered on time and at a viable price point, they must also validate the provenance of their recycled plastic resins from deep within their supply chain. To back up their claims, they require information on the source of their resins that enables them to communicate the environmental benefits of this material, including any CO2 reduction.