Behind the brand: DIG – Clean clothes and a cleaner planet
In 2020, as part of Unilever’s Clean Future commitment, the brand stepped up its efforts to address the climate crisis by rethinking the way products were created, manufactured and packaged so that they remained tough on stains but were kinder to the planet. Among a range of initiatives, DIG introduced plant-based stain removers and cardboard packaging. It also cut its use of virgin plastic and pioneered ingredients made from waste industrial emissions (see ‘Pushing boundaries for cleaner capsules’, below). Together these initiatives won DIG two awards from WARC, the global marketing consultancy: a Gold in the Most Effective Purposeful Campaign category, and the Special Sustainability Award. In 2022 there was a new breakthrough with the launch of DIG’s most sustainable capsule ever, featuring a new formula for high performance on a low-energy cold wash. The capsules are not only tough on stains but have also reduced manufacturing greenhouse gas emissions by 16%1 while helping consumers save up to 60% energy per use at home.