Become sustainable by association
If it is to be believed that we are the average of the five people we spend the most time with, retailers should look to build partnerships with other businesses taking sustainable action. Retailers can choose to select properties run only by LEED-certified landlords such as Brookfield Properties in the US. In this way, their business becomes more aware of broader sustainable discussions and, by default, is integrated into a larger ecosystem of sustainable practices. After all, landlords control up to 60% of a retailer’s energy footprint. Alternatively a retailer can choose to only partner with brands and manufacturers who have themselves adopted a clear sustainable strategy. There are examples of malls like the Green Pea retail mall in Turin and retailers like Censuum in Copenhagen and London based pop-up retailer A Sustainable Department store who are doing this.