During the caravan, ASUS Concept Stores will host pop-up Eco-Ikot Centers in conjunction with CORA, where customers may exchange recycled, clean, dry, flattened, and transparent plastic bottles for ASUS and CORA products. To be eligible to win amazing prizes, each visitor must give at least two plastic bottles (a maximum of ten bottles per person). ASUS and CORA will also have a variety of booth activities planned for each leg of the caravan.
CORA is a non-profit organization that develops inclusive initiatives that address the world's most serious social and environmental concerns, including hunger, marine pollution, and climate change. CORA was founded in 2016 by Antoinette Taus, who assisted in the development of ASUS' most sustainable Zenbook ever, the ASUS Zenbook S 13 OLED, and has changed the lives of thousands of Filipinos in vulnerable communities. CORA's Eco-Ikot Center is an inclusive and holistic circular economy system that allows communities to exchange recyclables for "points," which can be redeemed for a variety of incentives. The Philippines' and the world's first of its kind, CORA's "Eco-Ikot Center" offers a long-term solution to the plastic pollution challenge.
CORA Founder and Executive Director Antoinette Taus will also be visiting the aforementioned malls on August 13, 20, and 26, 2023, from 2:00 to 3:00 p.m. to accept recyclables donated by mallgoers.