As Smaller Brands Lead the Way, Consumers Reward Them
Source: https://brightly.eco/more-consumers-are-shopping-with-their-values/
According to McKinsey, one out of four consumers globally says they’re planning to focus more on environmental issues and will pay more attention to social aspects in their shopping behavior. And in a 2021 study by iStock, almost a quar of Americans claimed to have shopped with smaller companies and brands over larger corporations as a way to show their commitment to the environment and sustainability initiatives. Consumers are looking to brands like Nisolo, Avacado Mattress, and Dropps as leaders in the fashion, home, and cleaning spaces who continually prioritize ethical supply chains and ingredients that aren’t harmful to the planet.