Arab Jewelry Brands Going Green
Source: https://scoopempire.com/arab-jewelry-brands-going-green/
Author: Ghalia Taman
One Arab Jewelry designer in particular took a creative approach to send out an environmental message to the masses. Laila El Mehelmy, a Saudi jewelry designer worked with Golem, a French design studio, to create a unique necklace called “OoOoooOoooOh la l’ice.” Simply, it consists of silver beads held together with a string and each bead is encased in an ice cube, seven in total. When worn, it would melt after thirty minutes. The idea came from an observation made by Ariel Claudet, Golem’s founder while at a club in Berlin. According to Claudet, this summer, there was a heatwave so clubgoers ended up getting ice cubes and rubbing them on their bodies to cool off. The necklace is sort of a wake-up call and showcases the increasing importance of water, especially with the world’s rise in temperature. El Mehlemly is not the only Arab designer putting an effort toward environmentalism. In fact, many other Middle Eastern jewelry brands are approaching their craft through minimalistic and sustainable means, changing the way jewelry is made for the better.