Americans Want To Buy Green, But They Don’t Trust Companies
Author: Anne Field
A recent survey of consumers learned called the Business of Sustainability Index, the annual study, conducted by Green Print, polled around 1,000 consumers in March about their attitudes towards sustainable products and corporate responsibility found that a distinct majority of American consumers are influenced by the effects of climate change and how they can do something about it through their purchasing decisions. Some 75% are concerned about the impact of things they buy. And 66% of Americans - and 80% of young Americans (ages 18-34) - are willing to pay more for sustainable products versus less environmentally aware competitors. This focus on sustainable products seems to be driven, in part, by recent severe climate events, like wildfires and flooding. Seven in 10 say that, over the past year, such occurrences have spurred them on to buy environmentally friendly items.