Alibaba Inks Cooperation with French Brands to Promote Eco-friendly Development
Author: Pandaily
At the fifth meeting of the China-France Business Council, Alibaba and the world’s largest cosmetics group L’Oréal signed a strategic cooperation agreement to create an innovative “digitalized circular economy model for beauty products”. This partnership aims to promote green low-carbon concept and develop measurable and achievable solutions for circular economy.
Under the agreement, both parties will collaborate on developing low-carbon products, implementing low-carbon logistics, and promoting low-carbon marketing and consumer education. In addition, they will work together to explore sound solutions for green circulation in areas such as warehousing, packaging, distribution, and recycling.
Meanwhile, given that sustainability is now a globally shared goal of socially responsible enterprises, Alibaba has extended its collaboration with French companies to sustainable development initiatives. In 2022, Alibaba launched the “Decarbonization-friendly Action” program with consumer brands and 24 companies have joined the program since then, including L’Oréal and French multinational food-products corporation Danone, in an effort to enhance research and development of eco-friendly products, design sustainable packaging solutions, improve green logistics practices and implement environmentally conscious marketing strategies.