Alibaba Inks Cooperation with French Brands to Promote Eco-friendly Development
Author: Pandaily
Given that sustainability is now a globally shared goal of socially responsible enterprises, Alibaba has extended its collaboration with French companies to sustainable development initiatives. In 2022, Alibaba launched the “Decarbonization-friendly Action” program with consumer brands and 24 companies have joined the program since then, including L’Oréal and French multinational food-products corporation Danone, in an effort to enhance research and development of eco-friendly products, design sustainable packaging solutions, improve green logistics practices and implement environmentally conscious marketing strategies.
Zhang also believes that Chinese and French companies share a common vision for a digital and intelligent future. Specifically, Alibaba Cloud is collaborating with several French enterprises in cloud computing, including but not limited to architecture, big data platform construction, and intelligent carbon reduction. This partnership aims to facilitate their digital business expansion across Asia and Europe.
“Drawing on our expertise during Beijing Winter Olympics, we look forward to providing digital support for the Paris Summer Olympics in 2024, which marks the 60th anniversary of Sino-French diplomatic relations,” stated Zhang.