Adopting Carbon Labels: Things to Look For in Emerging Sustainable Food Brands
Source: https://www.themanual.com/food-and-drink/sustainable-food-brands/
Carbon labeling made its debut last year in 2021 and essentially showed consumers the estimated amount of carbon emitted throughout the entire lifecycle of the product. That includes production, transportation, and disposal. There were a couple of early adopters last year, like Oatly and Just Salad Lightfoot predicts that carbon labeling will hit the mainstream this year, and we’ll be seeing more brands adopt these labels as consumer demand increases. “Growing consumer demand for Negative Foods will help reverse climate change. Inevitably, customers will prefer foods with improved carbon footprints. Brands must empower consumers to make informed choices on carbon footprints…Consumers need carbon labeling for Negative Foods to capture market share.”