Adidas steps towards 'Sustainable' Fashion
Author: Charlotte Pointing
Adidas recently announced a new partnership with Spinnova. The Finnish company makes low-emission, biodegradable, plastic-free fibers with wood pulp. According to Marwin Hoffman, Adidas Outdoor’s global vice president of marketing, Spinnova will help the retailer phase out virgin polyester and “change how sports apparel will be made in the future.” Its first garment to feature the sustainable fabric is its Adidas Outdoor Terrex HS1 Hoodie, designed for hikers. By 2025, the company is aiming for nine out of 10 of its products to feature “a sustainable technology, material, design, or manufacturing method,” says Hoffman. He adds that the switch will help the company to reduce the carbon footprint of each product by 15 percent.