Adform First Global DSP to Integrate with Scope3 to Reduce Carbon Emissions in Programmatic
Author: Andy Oakes
Adform, announces strategic partnership with Scope3, the industry’s leading source of supply chain emissions data, representing a landmark step in empowering advertisers to reduce their carbon footprint. Public interest in the environmental impact of organisations is growing in line with the global movement towards Environmental Social Governance (ESG) within brands of all sizes. The pioneering work with Scope3 will allow Adform’s clients to implement green media solutions with quantifiable data and results. Brands can review, plan, optimise, and monitor their campaigns’ carbon footprint directly through the Adform DSP. With Adform and Scope3, advertisers can benefit from a database that scores media owners and supply chains based on their carbon footprint. Brands gain invaluable insight into the environmental impact of their existing campaigns and the power to balance performance with carbon emissions. This partnership comes at an exciting time as the programmatic industry makes a collective and long-overdue effort to create a greener digital ecosystem. Approved in 2022 and effective in the EU in 2023, legislation such as the Corporate Sustainability Reporting Directive will finally start holding companies accountable for their CO2 emission within global supply chains. Adform has a long-held commitment to ensuring advertisers continue to make positive choices. A commitment exemplified this year through the company’s contribution to ISBA’s Programmatic Supply Chain Study, as well as its award-winning privacy-by-design identity solution, ID Fusion.