A Greener Rubik’s Cube Is Part Of Spin Master’s Eco-Initiative
Author: Joan Verdon
Rubik’s Cube, and other classic toys sold by toy maker Spin Master, have been redesigned to reduce their environmental impact, as part of an effort by Spin Master to make their playthings more earth-friendly. Spin Master, the fourth-largest toy manufacturer, is following the lead of the Big Three toymakers - MattelMAT -0.3%, HasbroHAS -4.6%, and Lego - and taking steps to use more recycled materials, eliminate wasteful packaging, and to give parents opportunities to recycle old toys. As part of that effort, Spin Masters product designers have found a way to make a Rubik’s Cube out of 100% recycled plastic, a breakthrough that is expected to lead to more use of recycled plastic in all versions of the Rubik’s Cube, as well as in a wider assortment of Spin Master toys. Toy makers are rushing to rein in their plastic footprint on the planet both out of a desire to be good corporate citizens, and because parents are demanding it. “The demand for these types of items is growing,” Tammy Smitham, vice president for communications and corporate citizenship at Spin Master said in an interview. Spin Master’s success in creating a 100% recycled Rubik’s Cube will lead to the development of recycled products for additional Spin Master brands, Smitham said.