'Vegan' clothing brand Jolly Elephant moves to new Somerset base
Author: Tomas Malloy
A clothing brand which claims to be "vegan" and "carbon-negative" has moved into a new base in South Somerset. Jolly Elephant has opened a new site near Ilminster. The fashion brand was founded in Dorset in 2019 and sells clothing made from "100 per cent organic vegan cotton" and polyester from recycled plastic bottles. The firm takes a "unique approach to design, production, and distribution, grounded in sustainability, ensuring that the brand is doing its part to minimise the environmental impact of the fashion industry", according to a statement. The company believes it is "disrupting fashion" and aims to be "one of the most sustainable clothing brands". It recently relocated its warehouse and print facility to Ilton Business Park. A statement from Jolly Elephant reads: "All the sustainable and ethically-made clothing is printed and made-to-order by the business in an attempt to reduce fashion overproduction. When the clothing reaches the end of its usable life, the cotton content – 100 per cent in t-shirts and 85 per cent in hoodies – is recyclable and biodegradable." Co-founder Kacper Jednorowicz said: "With no compromise on ethics or the environment, we’re a small independent business, fuelled by our passion for wildlife, that designs and prints clothing at our very own facility and warehouse in a rural Somerset village. We have partnered with one of the best ethical and sustainable garment manufacturers in the world with an aim for Jolly Elephant to offer sustainable and ethically-produced clothing at an affordable price.