1. This Cyclist Built A Sustainable Farm While Touring India
Source: https://www.outlookindia.com/outlooktravellerexplore/story
"I stad organic farming and stad building mud houses, using organic materials like locally available red mud and brown mud, jaggery, honey, egg yolk, an ancient tribal technique of house building. The homes enable cost - efficient thermal insulation, natural malleability while reducing their carbon footprint. All this I have learnt during my journey and experiences with tribals,” says Ankit, who named this village Innisfree Farm after being inspired by William Butler Yeats’ poem ‘The Lake Isle of Innisfree’.
2. ‘Greenwashing’: Some products not as good for the environment as claimed
Source: https://www.stuff.co.nz/life-style/homed/sustainable-living/
When sustainability advocate Juliet Dale was recently asked to promote a new product from a well-known brand that was made of 50 per cent recycled plastic, she grew wary. The Auckland-based blogger, who writes about her adventures in reusing, refusing and recycling says the marketing “reeked of greenwashing”.“It’s still 50 per cent virgin plastic, it’s still going to end up in landfill, and it’s still a product there are ways around using in the first place,” Dale says.“It just felt like a company trying to combat the bad rap they’ve probably got in terms of plastics.”
3. Stop killing people: Smart cities must be sustainable cities
Author: Jamiilah Lim
Source: https://techwireasia.com/
Smart cities ultimately aim to improve the lives of their inhabitants and push the nation’s economy to greater heights of development and liveability. We cannot expect that electric vechicles, renewable energy,smart streetlights, drones, or IoT toilets will alone solve the complexities of climate change and improve the liveability of cities.We need city planners, architects and engineers of the future to design and build with sustainability in mind.We need to foster collaboration between the public and private sectors to ensure that cities abide by sustainability standards and that the interests of the people and environment trump the greed of corporations. We need governments across the world to ratify and work on their pledges in the Paris Agreement to bring global temperatures back down to pre-industrial levels.
4. To Fight Climate Change, First You Need to Measure It
Source: https://www.wired.com/story/
While scientists can take a measurement such as sea temperature and recognize an increase, the variability caused by external factors and unreliability of instruments used means that it typically takes 20 years for a trend like rising sea temperatures to be agreed upon as fact—which doesn’t leave much time for nations to meet net zero targets.
Barker has an even bigger idea up his sleeve: Through the European Space Agency’s Truths Mission, the NPL plans to send reference equipment into space to allow satellite measurements to be recalibrated in orbit. The hope is that the mission will create a tenfold improvement in the accuracy of environmental observation data.
5. Sustainability, green traits key concerns in brand selection
Source: https://www.fibre2fashion.com/news
With sustainability front and center, consumers do more than just check the list of ingredients on a label. They want details about sourcing, how products are made or processed, as well as how they are delivered.Many want assurances that brands support recycling, fund charitable causes, or take other actions demonstrating social responsibility. When consumers choose a product with sustainability in mind, 84 per cent say brand trust is important—in other words, consumers are using brands as a proxy for the attributes they seek. Strikingly, regardless of how much consumers trust a brand, they will still do extensive research before purchasing. Even 75 per cent of brand-driven consumers say they conduct substantial amounts of research prior to making purchases.
6. 'Sustainable Choice' directory launches to prompt environmentally conscious shopping
Source: https://www.therural.com.au/story/
Sustainablechoice.com is an independent platform that's been designed to help inform customers about the sustainable practices their favourite brands do or do not have, and educate Australian consumers on how to ethically shop with confidence. Sustainable Choice is one of the first platforms of its kind in Australia and cuts through ambiguous terms and claims to provide real actions and missions that brands have committed to. Sustainable Choice has cleverly created a space that not only serves Australian consumers but also brands which are or are willing to enhance their environmental offerings. Sustainable Choice will continue to assess brands new and familiar to the market and decide if their practices are up to scratch based on the growing accountability expected of modern, ethical brands.
7. Denmark Launches World’s Largest Wind Turbine Amid Wind Power ‘Arms Race
Source: https://www.evwind.es/2022/01/02
“For us, this is the culmination of a few years of work for a team of hundreds of people. It is a fantastic experience to stand here today and see that we produce electricity”, Jens Møldrup of Siemens Gamesa, which put the giant mill into operation, told Danish Radio.When the turbine’s 108-meter-long wings spin at full speed, the turbine can supply electricity to 18,000 average European households at once. Even at low wind speeds, it will only take the turbine three rotations to charge a Tesla model 3, the manufacturer said.For wind turbines, size matters, especially for those built at sea.
8. Vestas secures 872 MW of turbine, services orders in South America
Source: https://renewablesnow.com/news/
Vestas' third contract secured in Brazil is a multi-brand service agreement with renewables developer Renova Energia SA (BVMF:RNEW11) for the operation and maintenance (O&M) of 155 Alstom (EPA:ALO) ECO 100, 110 and 122 wind turbines. The turbines form the 430-MW Alto Sertao III wind complex located in Bahia. There, Vestas will provide regular preventive maintenance over the next ten years as part of the long-term AOM 2000 agreement.
9. E-commerce startup Counter Culture Store wants to make ethical beauty 'convenient' and 'discoverable'
Source: https://www.cosmeticsdesign-europe.com/Article/
UK sustainable e-commerce specialist Counter Culture Store is on a mission to make ethical beauty products more discoverable and convenient to buy online – aspects that appeal to a broad set of consumers, its founder says. Counter Culture Store provided shopping filters like 'easy to recycle' , 'organic ingrediants', and 'plastic free' to ease navigation and also offered in-depth detail on each brand and its backstory.
10. Firmenich and Jungle create a sustainable lily of the valley extract
Source: https://www.premiumbeautynews.com/
The manufacturer of fragrances and aromas has partnered with Jungle, a French start-up specializing in the creation of vertical farms, to launch the world’s first extract from the lily of the valley flower, thanks to Firmenich’s brand new Firgood technology. Firmeinch has relied on its patented Firgood extraction technology, which uses the water contained in botanical cells: once warmed up by electromagnetic vibration, the water carries the odorant components, to yield the final pure extract.